We live in a time where the customer data is vital to any business. Indeed, everyone from internet providers to marketing experts and car salesmen are fully aware of this fact, and they utilize the advantages of modern technology to the fullest.
Somewhat surprising is the fact that in this ever evolving world, there’s always been one major industry branch that’s remained pretty much unchanged over the years. As you might have guessed, we are talking about the travel industry. Still, although these differences aren’t that apparent to the naked eye, the world of traveling is going through a major overhaul changes these days. In this article we will focus on the positive and negative effects these events might bring in the near future. Are you ready to begin?
Robots might be taking over
While this idea might sound far-fetched to many, it’s not as outrageous as some might believe. Still, robots are far more likely to enter some other industries, right? Once again, you might be surprised with the outcome.
One hotel in Nagasaki, Japan is already willing to give this revolutionary idea the green light, as their staff only consists of robots! From waiters to receptionists, guests are greeted by these mechanical marvels! Does it work? Well, there are some hiccups, which is completely understandable, as every new technology needs time to become fully integrated, but first steps are usually considered to be the toughest ones. Do these possibilities excite or frighten you?
Virtual reality is here to stay
The concept of virtual reality seemed like a complete gimmick to some individuals, but it didn’t take long before this geek invention began to pay off. For once, the travel industry has been first to the punch, and many leading experts saw how this invention can change the world forever.
Virtual reality gives travelers the opportunity to experience the world that’s beyond their reach, but it can also be very practical when it comes to traveling. Individuals who are having second thoughts about their accomodation will be able to take a virtual tour of their desired rooms, which opens up a ton of possibilities for booking. Sure, VR will never be able to replace the real feeling of traveling, but it might give the travelers a small taste of their upcoming trip, which can be more than enough to seal the deal.
Social media is changing the game more than ever before
It’s hard to imagine what our lives would look like if social media suddenly ran dry. Not only that we use it for entertainment, but marketing experts realized how to use it to their advantage too. Furthermore, because everything is in the open these days, it’s much easier to get positive as well as negative publicity, and that can have an immediate impact on your business.
Similarly, popular tourist destinations are now being heavily monitored, and travelers are paying utmost attention to these reviews. Whether we’re talking about natural disasters, sudden terrorist acts or bad weather, the social media can be a devastating tool which can shed immediate light on current events, that can push the travelers away from popular destinations in a second. Judging by the way things look, that power is only gonna increase in the future as well, so jump on the ship while you still have the chance.
Traditional hotels will have to evolve
Until just a couple of years ago, hotels were an immediate association with vacations. However, with digital nomads running the show nowadays, and websites such as Airbnb taking the leadership roles, a lot of things have changed.
Travelers are finally beginning to realize that they can save a few bucks by switching their traditional hotel stays with these new age solutions. With all of this in mind, it’s understandable why hotels are bound to go through some rough times, but as always, they’ll still probably play the leading role in the travel industry. Whether it will be through offering better services, additional free content, or something totally unexpected, it remains to be seen. One thing’s for sure, travelers around the world will benefit the most. Doesn't that sound awesome?